1966 has established an exciting collaboration with fashion agency Elegantly Waisted London to create designs from initial concept that carries through to domestic and international marketplace.
Elegantly Waisted, founded in London in 2008 by Carly Ellis and Hannah Gilbert, strongly believes in offering diversity, choice and possibility through reflecting popular culture from both past and present day. EWL jump between genre and style to offer a new exciting twist to licensed apparel. After a successful launch at Bread and Butter Berlin, EWL can be found in selected retailers throughout the UK, Europe and the Far East. With an ever growing license portfolio EWL is currently collaborating to provide exclusive designs in Disney, Terry O’Neill, Marvel, Bad Boy Entertainment, Gateway Films and the England Footballers Foundation.
EWL has recently launched As Seen On Film (www.asseenonfilm.co.uk) a brand created through the exciting partnership with 1966, Gateway Films and Milkshake Creations. Focusing on cult films and the reality TV phenomenon As Seen On Film offers fans the opportunity to buy official merchandise including ‘the statement tee’ of the moment.