- Press Release: 07-02-2012
- Press Release: 12-12-2011
- Press Release: 07-11-2011
- Press Release: 24-10-2011
- Press Release: 20-10-2011
- Press Release: 29-09-2011
- Press Release: 02-05-2011
- Press Release: 17-03-2011
- Press Release: 23-02-2011
- Press Release: 17-02-2011
- Press Release: 10-02-2011
- Press Release: 20-01-2011
PRESS RELEASE : 07-02-2012 : LEGENDS 10 SECURES EXCLUSIVE LICENSE TO REPRESENT PELÉ WORLDWIDE
February 7, 2012 (New York, NY) – It was announced today that, for the first time in 40 years, sponsors, brand managers and others seeking access to world soccer legend Pelé will be able to do so through a single agency. The newly incorporated Legends 10 LLC ("Legends 10") will be the exclusive agency empowered to represent Pelé globally with respect to all new branding, endorsement and product licensing agreements as well as appearances. The marketing and management of Pelé’s intellectual property rights represented by Legends 10 will now be handled with the singular vision of embracing and perpetuating the great legacy of the three-time World Cup winner and his illustrious life, both on and off the field.
"The timing of this consolidation of rights and representation is critical," says Legends 10 spokesman Terry Byrne. "Over the next four years, three of the world's biggest sporting events - the 2013 FIFA Confederations Cup, 2014 FIFA World Cup and 2016 Summer Olympics - will be taking place in Pelé's beloved home country of Brazil (where he has also been declared a national treasure). Clearly the interest in working and associating with Brazil's greatest sports star and goodwill ambassador will be at a premium over this period, and we are thrilled that Legends 10 has been selected to lead these efforts."
Legends 10 will operate from Los Angeles and New York with early projects already underway, including the contemporary reshaping of Pelé's brand image and an official social media launch. Legends 10 will centralize and maximize the opportunities that exist for Pelé - providing clients and sponsors with total brand synergy, first-rate service and innovative execution.
"This is a groundbreaking moment in my life and my career," says Pelé. "I have complete trust in Legends 10, that they will protect my legacy today and for future generations to come. My goal is to keep motivating and inspiring people, while also making positive contributions to the world through various social causes. I ask for God's help so that I never disappoint the people who believe in me. Legends 10 understands my vision completely and we will be working on some really beautiful projects together."
For more information, please contact: Theresa Tran, ttt@legends10.com (646) 277-9520
PRESS RELEASE : 12-12-2011 : THE FIRST EVER 'EFF CHARITY CUP' IS HUGE SUCCESS
The England Footballers Foundation hosted their first ever “EFF Charity Cup” last night at the London Soccer Dome. The event, hosted by the England team, was to raise funds for the England Footballers Foundation’s charity partners Help for Heroes, Cancer Research UK and their own Outreach programme.
As well as current England players Jermain Defoe, Ashley Cole, David Stockdale and Carlton Cole there were a host of legends who helped manage the 16 teams including Dion Dublin, Nigel Winterburn, Ian Walker and Viv Anderson.
Speaking at the event Ashley Cole said “It’s great to see so many come down to support our event. The legends are getting behind their teams and joining in the fun. It’s been great seeing Dion Dublin and Viv Anderson getting involved.”
Jermain Defoe added “The squad are supporting H4H and Cancer Research UK, we would like to thank everyone involved for helping to raise more money and awareness for these causes.”
The England team launched their charity in 2007 and have raised over £1.7million for charities including Children’s Hospices UK, WellChild, the Bobby Moore Fund for Cancer Research UK and the Professional Footballers Association charity initiatives.
PRESS RELEASE : 07-11-2011 : PLAY IN THE ULTIMATE FOOTY TOURNAMENT AND BE COACHED BY ENGLAND PLAYERS AND LEGENDS!
The EFF Charity Cup is the ultimate football competition organised by the England football team.
To raise funds and awareness for Help for Heroes and Cancer Research UK - the England players are proudly presenting their inaugural EFF Charity Cup – a 16 team tournament that promises to be a fantastic evening of football and entertainment. Members of the current England squad and an array of football legends will help manage teams through group stages and knock out rounds leading to the final. The England players will also present trophies and awards on the pitch and join the teams and their guests for dinner and drinks at the EFF after-party. The cost of entering a team of 12, plus 8 guests is £5,000 with all proceeds going to the chosen charities. The package consists of:
- Each team consists of a squad of 12 and will have a football legend as their manager
- Teams will be provided with full kit to play in and keep
- Each team will play a minimum of 4 games either in the Cup or Plate tournament
- Each team will receive a DVD of photographs and video footage from the evening
- A team photo with the England players present
- Supper, drinks and evening entertainment for squad of 12 and 8 guests
- Chance to take part in an auction of signed memorabilia
To enter and find out more about sponsorship packages, email: info@englandfootballersfoundation.com
PRESS RELEASE : 24-10-2011 : MERSEYSIDE “LITTLE STARS” MEET FOOTBALL HEROES
TWO young cancer survivors from Merseyside enjoyed an action-packed adventure when they came face-to-face with their footballing heroes earlier today.
Thomas McManaman and Joel Hemans met England and Liverpool Football Club stars Steven Gerrard and Stewart Downing at Knowsley Safari Park as part of a special treat organised by Cancer Research UK and the England Footballers Foundation.
The two youngsters and their families, all huge Liverpool FC fans, got the chance to meet the two players and also helped feed the giraffes, before spending the rest of the afternoon enjoying the Safari Park. The young fans each received a signed football shirt and football as a special memento of the day. Thomas McManaman from Walton was diagnosed with leukaemia in January 2008 when he was just 15 months old.
Chemotherapy treatment started immediately, but within weeks Thomas’ condition had deteriorated and he stopped eating and lost weight.
Mum, Gillian Freeman, 41, said: “It was the worst feeling in my life. I felt like I had been hit with a tonne of bricks. He was still my baby.
“Thomas was taken into intensive care and, in the space of 24 hours, he had four cardiac arrests. I don’t think the oncology team thought he was going to make it through – they called him a miracle when he did.”
As Thomas recovered, he was moved to a high dependency unit, then the oncology ward, where he started chemotherapy again.
Thomas, now five, who has an older sister Rebecca, seven, completed his treatment earlier this year and in September he started Blessed Sacrament Junior School in Aintree.
Gillian added: “Thomas and Rebecca are huge Liverpool FC fans and had a fantastic time meeting the players.”
Nine-year-old Joel Hemans from Bootle was diagnosed with leukaemia in January 2010.
Joel, who has a younger sister, Katie, 3, spent several months undergoing intensive chemotherapy treatment at Alder Hey Children’s Hospital and will continue to have maintenance treatment until 2013.
Despite everything he has had to face, the Bedford Primary School pupil has continued to stay upbeat and positive, attending school as much as possible throughout his treatment.
Mum, Lynn Redman, 43, said: “Being told your child has cancer is terrifying and it’s awful to watch them go through the treatment. But I’m so thankful that treatment is available for Joel and children like him.
back Download .pdf
PRESS RELEASE : 20-10-2011 : ENGLAND FOOTBALL HERO ENJOYS LAB TOUR
Ashley Young swapped his England strip for a lab coat when he enjoyed a visit to Cancer Research UK’s Paterson Institute at The University of Manchester which is part of the Manchester Cancer Research Centre (MCRC).
Ashley Young visited the Paterson Institute for Cancer Research as part of the players support to Cancer Research UK.
Ashley met Cancer Research UK’s Chief Scientist and Director of the MCRC, Professor Nic Jones. He was then taken on a tour of the labs, where Cancer Research UK scientists work with other researchers and medical staff to take promising discoveries from the lab and develop them into potential treatments for cancer. They are currently developing new treatments for bowel, stomach, pancreatic and lung cancer.
Ashley said: “Everyone knows someone who has been affected by cancer. “Visiting the Paterson Institute for Cancer Research has been a real privilege.“I hadn’t realised that such amazing research work that could save so many lives is taking place in Manchester, right on my door step. “It’s great to see the level of investment that Cancer Research UK is putting into the work here.”
Professor Nic Jones said: “We are grateful for the support of the England Footballers Foundation and it’s been a real thrill for everyone at the Paterson Institute to meet Ashley Young and show him around our labs.
“Cancer Research UK relies entirely on the good will and hard work of our supporters to raise money. It’s thanks to the efforts of those supporters that we’re able to fund such pioneering work here in Manchester.”
The Paterson Institute for Cancer Research is one of Cancer Research UK’s five institutes and plays a key-role in its world-class research to find new ways to tackle cancer. Each year Cancer Research UK invests over £16 million in Manchester to support this work.
back Download .pdf
PRESS RELEASE : 29-09-2011 : ENGLAND FOOTBALLERS KICK START CANCER AWARENESS ROADSHOW IN WYTHENSHAWE
The England Footballers Foundation is working with Cancer Research UK in Wythenshawe, Manchester to help people make positive changes to their lifestyle and reduce their risk of cancer.
The England Footballers Foundation will fund a Cancer Awareness Roadshow Unit. The Roadshow visits local communities and provides information on how to reduce the risk of cancer and the importance of early detection. Since launching in 2006, the mobile units have welcomed over 200,000 visitors on board.
Today, England and Manchester City Player Gareth Barry visited the Cancer Awareness Roadshow Unit for the first time. Gareth said:
“Cancer Research UK is a great cause the squad has decided to support over the next few years. We are putting our match fees into funding this Cancer Awareness Unit because we believe it can help save lives. It is somewhere people can go if they are worried about cancer. The staff on board are doing a great job on advising how to make healthy lifestyle changes to reduce the risk of cancer, and why it’s important to spot cancer early. We hope more and more people will visit the unit as it travels to communities across the country.”
The unit aims to raise awareness of how people can reduce their risk of cancer and spot signs and symptoms at an early stage, as well as providing support to help people make positive changes to their lifestyle. For free, visitors can talk to a specialist nurse in a private consultation room, take a BMI test to find out whether their weight is within a healthy range, and pick up useful health information to take away.
Claire Rimmer, Senior Cancer Awareness Roadshow nurse, said: “We hope to talk to members of the public – men and women, young and old - about how cancer can be prevented and detected. We offer visitors the opportunity to have a private consultation with our nurses and also invite local health workers onto the unit to inform people of health services in their area.”
The Cancer Awareness Roadshow will spread the word about how to reduce the risk of cancer and detect it early:
- Know your body – by getting to know your body and what’s normal for you it will be easier to spot a change. A change won’t usually turn out to be cancer, but if it is something serious then finding it early could make all the difference.
- Live a healthy life – being a non-smoker, keeping a healthy weight, being physically active, cutting down on alcohol, being SunSmart and eating a healthy diet can all lower the risk of cancer
As well as the Cancer Awareness Roadshow Unit, Cancer Research UK is the largest funder of cancer research in Manchester – spending over £16 million each year. To find out more about the Roadshow or how to reduce the risk of cancer and detect it early, visit www.cancerawarenessroadshow.org
back Download .pdf
PRESS RELEASE : 02-05-2011 : ENGLAND FOOTBALLERS HELP FOR HEROES CAMPAIGN 1H4H
To mark St George’s Day, the England Footballers Foundation has got together with Help for Heroes to help raise the awareness of their 1H4H campaign.
1H4H aims to encourage people in any walk of life to give an hour of their wages or an hour of their time to help servicemen and women who have been injured in the line of duty.
England Captain, John Terry said; ‘Myself and my England team-mates are so proud of our servicemen and women. We perform very different duties, but it is fair to say we share the same national pride.
The England Footballers Foundation is backing the Help for Heroes 1H4H campaign to help raise awareness of the heroes who put their lives on the line for their country. It’s right that we do this and we urge others to join in the 1H4H campaign.’
Joleon Lescott, England defender added; ‘The England Footballers Foundation is proud to support Help For Heroes and what better day than St Georges Day to show that support.’
The campaign features England players alongside Lieutenant Chris Walker, of the Army Air Corps, Chief Petty Officer Trish Chatfield RN and Corporal Gaz Evans of the RAF, along with two ex-servicemen Simon Brown and Peter Dunning who were both injured in the line of duty.
Simon Brown who injuries came about in 2006 in Iraq when his patrol came under attack lost his left eye completely and only has 15 percent vision in his right eye said; ‘England footballers are heroes to many people and the fact they have pledged their support boost what we do and who we are. We are seen as heroes in a different way, we fight for our country. I don’t personally see myself as a hero but if people want to use what I’ve done and the adversity I’ve got over as an inspiration, then great.’
Pete Dunning who lost both his legs when an IED blew up the vehicle he was sat in at Sangin, Afghanistan added; ‘It’s great support we are getting from the England footballers. They are representing Queen and Country in their job, just in a different way. It’s fantastic for them to be doing what they are doing and supporting us, spending the day here with us. It’s very nice for them to come here and join in with the photo shoot. It’s great to meet them. I’ve only seen them on TV before. There’s a lot of interest in football in the armed forces, there is plenty of football rivalry.’
To donate an hour's pay or an hour of your time please visit www.helpforheroes.co.uk/1h4h
back Download .pdf
PRESS RELEASE : 17-03-2011 : ENGLAND FOOTBALLERS KICK START CANCER AWARENESS ROADSHOW IN EAST LONDON
The England Footballers Foundation is working with Cancer Research UK to help people make positive changes to their lifestyle and reduce their risk of cancer.
The England Footballers Foundation will fund a Cancer Awareness Roadshow Unit that will visit local communities and provide information on how to reduce the risk of cancer and the importance of early detection. Since launching in 2006, the mobile units have welcomed over 175,000 visitors on board.
Robert Green said: We’re proud to be supporting such a great cause and would urge as many people as possible to visit the unit to find out more information about cancer - it could save your life.”
Carlton Cole added: “This unit will help save lives. Spotting signs and symptoms at an early stage is key to reducing cancer related deaths.”
Rio Ferdinand said: “The Cancer Awareness Roadshow unit is somewhere people can go if they are worried about cancer. The staff on board can advise on how to make healthy lifestyle changes to reduce the risk of cancer, and why it’s important to spot cancer early.
The unit aims to raise awareness of how people can reduce their risk of cancer and spot signs and symptoms at an early stage, as well as providing support to help people make positive changes to their lifestyle. For free, visitors can talk to a specialist nurse in a private consultation room, take a BMI test to find out whether their weight is within a healthy range, and pick up useful health information to take away.
The Cancer Awareness Roadshow will spread the word about how to reduce the risk of cancer and detect it early:
- Know your body – by getting to know your body and what’s normal for you it will be easier to spot a change. A change won’t usually turn out to be cancer, but if it is something serious then finding it early could make all the difference
- Live a healthy life – being a non-smoker, keeping a healthy weight, being physically active, cutting down on alcohol, being SunSmart and eating a healthy diet can all lower the risk of cancer
back Download .pdf
PRESS RELEASE : 23-02-2011 : ENGLAND FOOTBALLERS FOUNDATION ANNOUNCE NEW CHARITY PARTNERS
The England Footballers Foundation (formally the Team England Footballers Charity) announced on Thursday 17th February that as well as continuing to support their Outreach Programme, their new charity partners will be Help for Heroes and Cancer Research UK.
The England team launched their charity in 2007 and have raised over £1million for charities including Children’s Hospices UK, WellChild, the Bobby Moore Fund for Cancer Research UK and the Professional Footballers Association charity initiatives.
Rio Ferdinand said, “As a squad we decided a few years ago that we would donate all our match fees to charity and help to highlight the great work that our chosen charity partners do. This year the team decided that we would work with Help for Heroes, Cancer Research UK and our Outreach Programme.”
Steven Gerrard said “As a squad we are very proud of our troops and felt the work that Help for Heroes do to assist those injured fighting for our country is something we would like to support. We’ve also chosen to work with Cancer Research UK because most people know someone who has been affected by cancer.”
The Outreach Programme was set up by the England team to improve opportunities for young people in some of the most disadvantaged areas of the country. The nationwide initiative works with young adults aged between 12-21 years to tackle a variety of social issues through football led activities.
Help for Heroes was established in 2007 and raises funds for the practical support of members of the Armed Forces wounded in the line of duty. Bryn Perry CEO and Co-Founder said of the partnership; “We at Help for Heroes could not be more thrilled that the England Footballers Foundation have chosen to support the charity this year - their support will be invaluable, both in terms of raising awareness as well as essential funds for H4H.”
Cancer Research UK is the world’s leading charity dedicated to beating cancer. Its groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. Richard Taylor, Executive Director, Fundraising and Supporter Marketing at Cancer Research UK said: “We are delighted that the England Footballers Foundation has chosen Cancer Research UK as its charity partner for the next four years. The foundation, amongst other activities, will fund one of our Cancer Awareness Roadshow units, which visits local communities and provides people with information on how to reduce their risk of cancer and the importance of early detection."
back Download .pdf
PRESS RELEASE : 17-02-2011 : ENGLAND FOOTBALLERS FOUNDATION ANNOUNCE NEW CHARITY PARTNERS
The England Footballers Foundation (formally the Team England Footballers Charity) have today (Thursday 17th February) announced that as well as continuing to support their Outreach Programme, their new charity partners will be Help for Heroes and Cancer Research UK.
The England team launched their charity in 2007 and have raised over £1million for charities including Children’s Hospices UK, WellChild, the Bobby Moore Fund for Cancer Research UK and the Professional Footballers Association charity initiatives.
England Captain Rio Ferdinand said “As a squad we decided a few years ago that we would donate all our match fees to charity that we would help to highlight the great work that our chosen charity partners do. This year the team decided that we would work with Help for Heroes, Cancer Research UK and our Outreach Programme.”
Steven Gerrard said “As a squad we are very proud of our troops and felt the work that Help for Heroes do to assist those injured fighting for our country is something we would like to support. We’ve also chosen to work with Cancer Research UK because most people know someone who has been affected by cancer.”
The Outreach Programme was set up by the England team to improve opportunities for young people in some of the most disadvantaged areas of the country. The nationwide initiative works with young adults aged between 12-21 years to tackle a variety of social issues through football led activities.
Help for Heroes was established in 2007 and raises funds for the practical support of members of the Armed Forces wounded in the line of duty. Bryn Perry CEO and Co-Founder said of the partnership; “We at Help for Heroes could not be more thrilled that the England Footballers Foundation have chosen to support the charity this year - their support will be invaluable, both in terms of raising awareness as well as essential funds for H4H.”
Cancer Research UK is the world’s leading charity dedicated to beating cancer. Its groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. Richard Taylor, Executive Director, Fundraising and Supporter Marketing at Cancer Research UK said: “We are delighted that the England Footballers Foundation has chosen Cancer Research UK as its charity partner for the next four years. The foundation, amongst other activities, will fund one of our Cancer Awareness Roadshow units, which visits local communities and provides people with information on how to reduce their risk of cancer and the importance of early detection.”
www.englandfootballersfoundation.com
Editors Notes:
A CAF Trust Account, under the name England Footballers Foundation has been set up via the Charities Aid Foundation (CAF). CAF is a non-profit organisation committed to effective giving, providing a range of specialist services to donors, companies and charities in the UK and internationally.
For press enquiries please contact:
The Sports PR Company
+44 (0) 20 7935 3666
PRESS RELEASE : 10-02-2011 : RENEWED COMMERCIAL AGREEMENT AGREED
1966 Entertainment Ltd and the FA sign a renewed commercial agreement
1966 Entertainment Ltd is pleased to announce that the England players and the FA have signed a renewed commercial agreement up until the end of the 2014 World Cup, which ties in the players’ involvement with the FA sponsors and commercial programme.
PRESS RELEASE : 20-01-2011 : 1966 LAUNCH NEW WEBSITE
1966 Entertainment, the global agency dedicated to sport, fashion and film has today (Thursday 20th January) launched their website www.1966.com.
1966 was originally founded in July 2006 by Terry Byrne to exclusively manage the commercial interests of the England Football Team; this role includes full representation and management of the players' commercial programme and relationship with the Football Association and its partners. 1966 recently extended this contract until 2014.
1966 also manages the successful England Footballers Foundation that has raised over £1million for charitable causes following the team’s decision to donate their match fees and dedicate their time to chosen charity partners.
1966 have recently established The Team Medics with members of the England backroom staff; Dr Ian Beasley and physiotherapist Gary Lewin. Amongst other services, The Team Medics will utilise their expertise to provide the highest quality sports referral service in the country.
Last year, 1966 expanded the company by establishing a partnership with fashion agency Elegantly Waisted London which combines sport and fashion to produce designs that appeal to both the domestic and international markets. They also branched out into the film industry as executive producers of recent film release ‘Bonded by Blood’ as well as the much anticipated ‘Weighed In’, featuring Bob Hoskins, due for release in the summer.
In addition to his role as Chairman of 1966, Terry Byrne has recently been appointed Vice Chairman of The New York Cosmos. In August of last year former player Pelé announced the revival of the iconic soccer team beginning with significant investment in grassroots and youth soccer.
Terry Byrne said "We have some great projects planned for 2011 and will be making further exciting announcements in the coming months.”
For press enquiries please contact:
The Sports PR Company
+44 (0) 20 7935 3666
back Download .docx